The Bullerjan® brand has enjoyed an excellent reputation in the field of hot-air ovens for decades. And quite rightly so: Bullerjan® ovens revolutionized the technology of warm air generation in the 1970s. The result of the data-analysis for the Bullerjan.com website was a significant potential for the online shop. Next to analysis TJE consulted Bullerjan with UX and Design options to give Bullerjan an overview for a potential relaunch or update for their website.